Birdwatch Note Rating
2024-04-16 03:19:26 UTC - HELPFUL
Rated by Participant: 1EF097730AF8102573AF0CEE55B94FA7ACB1FE66F345E72BCD3AE81BCC10EDCC
Participant Details
Original Note:
The FTC guidance on undisclosed ads relates to reviewers and endorsers who have financial or personal relationships with the promoted brand, which should be disclosed. This would not apply to self-promotion. The guidance is also not a legal requirement in and of itself. https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf
All Note Details