Birdwatch Note Rating
2024-03-30 07:45:35 UTC - HELPFUL
Rated by Participant: 9B500ABA2A3003E632CC60C3CF98A3C8432D057B3465C1C94152DDFFF844D504
Participant Details
Original Note:
While “wokeness” is an ambiguous term and not a suitable research metric, research shows diverse companies and products profit more as audiences are more diverse. https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/ Diverse teams increase profits: https://fortune.com/2021/06/08/fortune-100-outpaces-the-500-in-board-diversity/ https://hbr.org/2013/12/how-diversity-can-drive-innovation Diversity in sales: https://www.agilitypr.com/pr-news/public-relations/millennials-will-spend-big-with-inclusion-conscious-retailers-this-holiday/ https://www.quantilope.com/resources/insight-studies-consumers-expectations-around-diversity https://www.forbes.com/sites/forbescommunicationscouncil/2023/04/17/the-importance-of-diversity-in-modern-marketing/?sh=5748d2566755 Game Audiences are diverse: https://www.adexchanger.com/gaming/a-marketers-guide-to-breaking-down-stereotypes-in-the-gaming-audience/ https://www.venatus.com/blog/understanding-gaming-audiences https://www.cnbc.com/2022/03/08/diversity-in-the-gaming-industry-an-economic-imperative-meta-exec.html
All Note Details