Birdwatch Note Rating
2023-10-04 13:59:31 UTC - HELPFUL
Rated by Participant: A18CEA69AEBD93C3C5CE61574A6185ECABC69F8159F2940C95A54212879CEC0A
Participant Details
Original Note:
Traditional advertising still makes sense for large companies, as seeing an advertisement can still evoke memories of the brand, reinforce the need to buy product and keep the customers aware of the brand. Also, advertising in the non-digital sense is proven to be better. https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising https://www.emerald.com/insight/content/doi/10.1108/07363769210037042/full/html?skipTracking=true https://thefix.media/2021/9/2/economists-ask-does-advertising-actually-work
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