Birdwatch Note Rating
2023-10-04 11:52:04 UTC - HELPFUL
Rated by Participant: 42704552A50AFDD825DDB012BE04438D5A511000E38A777158CEE715F96F176E
Participant Details
Original Note:
Traditional advertising still makes sense for large companies, as seeing an advertisement can still evoke memories of the brand, reinforce the need to buy product and keep the customers aware of the brand. Also, advertising in the non-digital sense is proven to be better. https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising https://www.emerald.com/insight/content/doi/10.1108/07363769210037042/full/html?skipTracking=true https://thefix.media/2021/9/2/economists-ask-does-advertising-actually-work
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