Birdwatch Note Rating
2023-10-04 10:13:43 UTC - HELPFUL
Rated by Participant: 1F28E71CDD71939A42FAEDB092E6A4CABF6A333541D69A3263BFBF4A4AE2E443
Participant Details
Original Note:
Traditional advertising still makes sense for large companies, as seeing an advertisement can still evoke memories of the brand, reinforce the need to buy product and keep the customers aware of the brand. Also, advertising in the non-digital sense is proven to be better. https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising https://www.emerald.com/insight/content/doi/10.1108/07363769210037042/full/html?skipTracking=true https://thefix.media/2021/9/2/economists-ask-does-advertising-actually-work
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