Birdwatch Note Rating
2023-09-27 02:06:29 UTC - HELPFUL
Rated by Participant: B33F31793AFBA358C0596970AAA211F5B8C2AB6F53EBCB060EDED4BFE1A862D0
Participant Details
Original Note:
This is interaction bait. While this hashtag “#BrandedFeatures” does have a special like animation, it is not the one depicted, and it only works for this hashtag. This is click bait - it is intentional like farming to promote views and hence increase their ad revenue. https://business.twitter.com/en/blog/brands-enhance-interaction-with-twitter-branded-features.html
All Note Details