Birdwatch Note Rating
2023-09-26 13:31:54 UTC - HELPFUL
Rated by Participant: 79FCDEC29A50E87C8F3C32673541DC6F934D70739B8C1A08F17FEA078E4C2E18
Participant Details
Original Note:
This is interaction bait. While this hashtag “#BrandedFeatures” does have a special like animation, it is not the one depicted, and it only works for this hashtag. This is click bait - it is intentional like farming to promote views and hence increase their ad revenue. https://business.twitter.com/en/blog/brands-enhance-interaction-with-twitter-branded-features.html
All Note Details