Birdwatch Archive

Birdwatch Note

2023-04-26 19:56:43 UTC - MISINFORMED_OR_POTENTIALLY_MISLEADING

75%-88% of the ad money pharma spends is on media advertisements. Pharma does not account for 75% of total media advertisements. For the first six months of 2022, the pharma industry spent $5.5 billion on ads. Media ad revenue in the U.S. is $343.45 billion https://www.statista.com/statistics/953104/pharma-industry-tv-ad-spend-us/#:~:text=In%202020%2C%20the%20pharmaceutical%20industry,of%20the%20total%20ad%20spend. https://www.statista.com/topics/5052/television-advertising-in-the-us/#topicHeader__wrapper https://www.fiercepharma.com/marketing/pharma-ad-spending-just-1-year-slow-move-away-tv-and-digital-continues

Written by 7554BE30DC1ACBA237371B5EFA9AFEE56A40F40178D64EB403F2D35E5AB5AD31
Participant Details

All Information

• ID - 1651314381173538819
• noteId - 1651314381173538819
• participantId -
• noteAuthorParticipantId - 7554BE30DC1ACBA237371B5EFA9AFEE56A40F40178D64EB403F2D35E5AB5AD31 Participant Details
• createdAtMillis - 1682539003068
• tweetId - 1651222441715281921
• classification - MISINFORMED_OR_POTENTIALLY_MISLEADING
• believable -
• harmful -
• validationDifficulty -
• misleadingOther - 0
• misleadingFactualError - 1
• misleadingManipulatedMedia - 0
• misleadingOutdatedInformation - 0
• misleadingMissingImportantContext - 0
• misleadingUnverifiedClaimAsFact - 0
• misleadingSatire - 0
• notMisleadingOther - 0
• notMisleadingFactuallyCorrect - 0
• notMisleadingOutdatedButNotWhenWritten - 0
• notMisleadingClearlySatire - 0
• notMisleadingPersonalOpinion - 0
• trustworthySources - 1
• summary
• 75%-88% of the ad money pharma spends is on media advertisements. Pharma does not account for 75% of total media advertisements. For the first six months of 2022, the pharma industry spent $5.5 billion on ads. Media ad revenue in the U.S. is $343.45 billion https://www.statista.com/statistics/953104/pharma-industry-tv-ad-spend-us/#:~:text=In%202020%2C%20the%20pharmaceutical%20industry,of%20the%20total%20ad%20spend. https://www.statista.com/topics/5052/television-advertising-in-the-us/#topicHeader__wrapper https://www.fiercepharma.com/marketing/pharma-ad-spending-just-1-year-slow-move-away-tv-and-digital-continues